5 Reasons Your Restaurant Needs Professional Food Photography
Did you know that 32% of marketers say visual images are the most important form of content for their business? Or that 80% of marketers use visual assets in their social media marketing?
In 2020, it is impossible to deny that visual marketing is imperative to the success of your business, especially if you own and operate a restaurant.Above all else, food is visual. Many argue that food is all about taste, but that simply is not true. Before we take that first bite, we see the food presented before us. How it looks will determine how much we want to eat it.
If you post an unattractive image on Instagram of your restaurants dinner special, it doesn’t matter how delicious it is, people won’t be as likely to try it. However, if you post an image that has been shot and styled by a professional it will capture your audience’s attention and drive new customers to your restaurant.
That’s not even the beginning, though. There are multiple reasons you need to invest in professional food photography for your restaurant today.
Why You Should Invest in Professional Food Photography
Build a Brand
A photographer is also an expert in branding. They will be able to create cohesive images that will be easily identified as being from your restaurant. When people scroll through Instagram and Facebook at lightning speed it’s important that your images stand out and are easily recognizable.
Create a Good First Impression
As previously mentioned, people mindlessly scroll through social media. Your posts need to stop people in their tracks and make them want to try your food. A dark, slightly blurry image shot in your restaurants normal lighting will not do that.A photographer can properly light the scene, style the food, and edit the image to make people say “I have to try that!” Hello, fully booked restaurant.
Consistency is Everything
If you build a relationship with your photographer they will they know the ins and outs of your business and know exactly what you’re looking for before each shoot even begins. They’re consistent in their work, which ultimately leads to your website and social media having a professional appearance.
Marketing is Highly Visual
Picture this: you’re in Italy but don’t speak a lick of Italian. You’re trying to find a restaurant to eat at for dinner and search “restaurants near me” on Google. You’re brought to Yelp and the first listing has incredible images of their pasta and wine. You decide to go there, despite not being able to read anything about the restaurant.Your decision was based solely on how the food looked, not the ingredients in the dishes, the amenities at the restaurant, or any specials happening that night. Pretty powerful, right?
Good Photography is Good for SEO
When a photo accompanies an article or a blog post, people are more willing to read it. When you use images in your content, people are more likely to remember what they read, heard, or saw. This include in your newsletters, on social media, your website, or any PR your restaurant does. The use of images also leads to more traffic, but again this assumes that you have attractive photography to begin with.
What is Attractive Photography?
Now that we’ve gone over why you need professional photography, we need to discuss what good photography actually is.
Quality photography includes the following:
- The subject is bright and clear (proper exposure)
- The important things are in sharp focus and less important things are falling out of focus (shallow depth-of-field)
- Colors are vibrant and realistic–lettuce looks green, milk looks white (proper color balance)
- Food is arranged to look fresh and appetizing (food styling)
After reading that list did you ask yourself, “can’t I just use my iPhone?”
The answer is a resounding no.
An iPhone cannot adapt to environments like a professional camera can. A DSLR camera and accompanying lenses can be modified, adjusted for environments that are took bright or too dark, can capture those desirable pour shoots, and SO much more. To properly use a DSLR camera to the best if its ability you need someone who knows what they’re doing – AKA a professional photographer.
Photography tells a story, and that story is important to your restaurant. Where your business began, the ingredients you use, and ultimately the food you serve to your guests can all be captured in compelling images.
However, taking these images yourself can be challenging. Enlist the help of a professional food photographer and see your story come to life.